Smart ways to make money online - Traffic Optimization - Satisfy The Search Spiders.

My first two tips center around "search engine strategies" because this kind of traffic is not only targeted but it's FREE!

Sites like Google, Yahoo, Live, AOL, etc. can bring in tons of traffic to your site, so it's important the search engine spiders and bots can read your pages.

A spider is a script the search engines send out to your site that collects information about your code, content, site popularity (how many sites link to you), etc. Based on the information it collects, it will determine your page rank for various keyword phrases.

HTML Works Best

Flash, javascript and all those other fancy languages that make your site look "cool" may hinder the search engines from reading your content.

Even though engines like Google are getting better at reading javascript code, it's still best to just use good ole' clean HTML.

If you want to validate your HTML code,go to W3C's site.

Get Rid of Frames

Search engine spiders cannot read content that sits inside frames. So if you use them, you are jeopardizing your search engine rankings.

Use Keywords in Hyperlinks

When you are linking to internal pages within your site, it's a good idea to use the keywords that describe that page. This may help that page rank higher for that phrase. So for example, if you are linking to a page about baby care, instead of saying "Click here to view that page", it would be more useful to say, "View my article on baby care." Notice the important phrase "baby care" is inside the hyperlink.

Use Keywords for Your Filenames

When naming your pages, it's also important that you include your important keywords in the filenames. Some search engines use these to help determine page rank. Using the baby care tips example again, you could name one of your PHP pages, Baby-Care.php instead of page1.php. It's also beneficial to separate multiple words with a hyphen instead of running them together (BabyCare.php).

Lesson #3 : Traffic Optimization - Submit to the Main Search Engines
 

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