This is a great follow up to Traffic Optimization - Publish a Newsletter because they are somewhat related.
An autoresponder is an automated message that is sent to your subscriber's email address at intervals you specify. It's another great way to stay in touch with your visitors and create loyalty by sending a series of follow up messages.
If you sell goods on your site, you can use an autoresponder to contact the customer a few days after the purchase to ask them how they like the product.
This is an opportune time to solicit testimonials and use them on your site. In addition, you can use the autoresponder to inform your customers about other products you have to offer.
Autoresponders also work great for sites that teach people how to perform certain tasks, and they work well for sites that offer any kind of follow-up information.
Let's say you built a site called jokes4you.com and you want to send out a new joke every week to your subscribers. You can set them up on your autoresponder and schedule them to send every 7 days.
This tool can be used in so many different ways, and you can get as creative with them as you'd like. The point is, they allow you to stay in touch with your visitors and continue to promote your website with every email that is sent.
I have another website called www.flat-stomach-exercises.com. It offers tips for people who want to tone up their middle section.
I use Aweber's autoresponder to send weekly tips on diet and exercise. It's so convenient because I set them all up in advance and the tips are automatically sent out every seven days.
Not only am I providing my visitors with useful information, but I'm putting that little bug in their ear reminding them to visit my site.
Lesson #9 : Traffic Optimization - Publish a Blog